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Intellipost Acquires Experian's E-Commerce Assets

Intellipost Corp. Wednesday acquired several e-commerce assets from credit information and database provider Experian.

Terms of the deal were not disclosed.

Experian will take a 19.9 percent stake in the combined company and will become a global strategic marketing partner of Intellipost, which runs the e-mail rewards program BonusMail.

Among the assets Intellipost will receive are the MyPoints incentive reward program, MotivationNet LLC and related online venture DirectValue.com.

Together, Intellipost said the properties have more than 1.7 million members. The company said it already has more than 100 companies that advertise across the network.

Steve Markowitz, Intellipost's chairman and chief executive officer, said direct e-mail marketing programs are outperforming both banner ads and buttons as well as traditional direct mail.

"This acquisition completes the picture. For the first time, a single company gives direct marketers, portals and major Web merchants a fully-integrated solution to their direct marketing and loyalty needs," he said.

The MyPoints and DirectValue programs will be consolidated into one offering with 450,000 members and growing at 1,000 members a day.

Markowitz said Bob Hoyler, chief executive officer of MotivationNet will become president and chief operating officer of Intellipost and will also join its board of directors.

Experian's 600 worldwide sales representatives will work with direct marketers and advertisers, introducing them to Intellipost's programs. Additional sales representatives will be added in New York, Chicago, Los Angeles and San Francisco.