Excite Launches Express Purchasing for Consumers
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Excite Inc. unveiled Excite Express Order, which lets shoppers enter billing information once and use it repeatedly to buy merchandise quickly and easily from retailers on Excite.
Excite Express Order functions as a virtual credit card wallet for consumers, Excite said.
The service is available immediately in Excite's Holiday Shoppe. The initiative will be supported by Excite's preferred payment sponsor, MasterCard, with national broadcast and print advertising aimed at educating consumers about online shopping.
For the launch, Excite teamed up with an advance group of interested retailers to build an easy-to-use shopping environment for consumers. In the coming months, Excite said it expects to add more merchant partners, building out other shopping categories.
"Past online shopping experiences forced consumers to jump around the Web, visit dozens of sites to find only a few items on their shopping lists and continuously re-enter their billing and credit card information each time they wanted to buy an item," said Andy Halliday, vice president of commerce at Excite. "Excite is simplifying the process. . . in order to give consumers a more streamlined shopping experience."
Supporting Excite's electronic commerce efforts, MasterCard will launch an updated version of its Internet shopping television advertisement which debuted during NBC's final episode of "Seinfeld." The commercial invites consumers to use their MasterCard cards for shopping on the Internet and to buy gifts at the Holiday Shoppe on Excite.
Shoppers who register their MasterCard on Excite Express Order now through Dec. 31 will receive a co-branded, pre-paid phone card after completing their initial purchase with any Express Order merchant.