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Professo Launches "Instant ASP" Resale Model

Professo launched a modular e-commerce platform offered for private-label resale, making any reseller -- Web developer, ISP, VAR, or large retailer -- an "instant ASP."

Professo said it also offers a management tool that automates customer billing and service upgrades, as well as the reseller's crafting of the service offering.

Current service modules offered include: a) Internet access; b) domain registration; c) Web hosting in shared, dedicated server, or co-located environments; d) storefront software with global e-payment gateway, bundled merchant account, and secure hosting; and e) promotional services including Metatag editing, search engine submission, and search results analysis.

Tying this suite of applications and services together is SAM, Professo's proprietary, browser-based Services and Applications Manager. SAM enables resellers to custom-configure, brand and publish online a suite of e-commerce offerings; track clients' online transactions and access site statistics and automate billing and collect payments online.

SAM also allows outsourcing of account management, billing, customer service and tech support to Professo -- all presented to the end user under the reseller's label.

"The essence of the Internet economy is to vastly simplify operations, and Professo offers a truly wondrous streamlining of the supply chain for Internet and e-commerce services," said Alexandre Mars, managing partner of Mars Capital, an international venture capital firm and lead equity investor in Professo's first-round financing.

"The company is taking the ASP model to the next level, serving as an ASP-enabler for any company that wants to sell Internet services and applications."