RealTime IT News

New Edge, CoolCast Deliver Streaming Services

New Edge Networks Monday inked a deal with CoolCast to deliver video and audio streaming content over its national DSL network covering small, midsize and semirural markets.

Under terms of the agreement, New Edge Networks will deploy CoolCast technology to its broadband customers, which enables computer full-screen or picture-in-a-picture viewing of video and audio programs.

New Edge Networks customers visiting the CoolCast Web site also will have free access to emerging e-commerce opportunities such as online shopping for featured products or services through direct links to advertiser Web pages. No additional hardware or software is required other than a standard media player.

"Our partnership with New Edge Networks represents an excellent opportunity for CoolCast to offer smaller-market DSL subscribers the best streaming media and convergence technology available today," said Scott K. Ginsburg, chairman of Starguide Digital, the parent company of CoolCast.

"With the introduction of DSL to a growing number of markets, our next generation technology is becoming the preferred portal to fully showcase the benefits of expanded bandwidth."

CoolCast delivers its streaming media directly to Internet Service Providers and subsequently to end users, bypassing the public Internet and providing dedicated capacity for its channels.