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washingtonpost.com, Newsweek.com Launch E-Commerce Initiatives

Newsweek.com and washingtonpost.com launched Marketplace, an e-commerce solution offering free-form product searches, browsing through the site's collection of retailers and access to a directory of all the major retailers in various categories.

The Marketplace is available here for washingtonpost.com and here for Newsweek.com.

Current shopping categories include Books, Computer Hardware, Computer Software, Consumer Electronics, Fashion, Gifts, Movies & Videos, Music, Office Supplies, Outdoor & Sporting Goods and Toys.

Comparison shopping search results, generated by Junglee's service, provide information on the Web merchant that offers the product or service specified, price and shipping. To buy, shoppers select links that take them directly to merchant sites.

In the coming weeks, Marketplace will become fully integrated into relevant content areas of washingtonpost.com and Newsweek.com through contextual e- commerce links and fixed positions on key section fronts, the company said. Links will be clearly differentiated from editorial content.

"We expect the e-commerce solutions we are developing to break new ground in converting a significant percentage of editorial traffic to revenue," said Paul Pappajohn, vice president, development and e-commerce, for Washingtonpost.Newsweek Interactive, the subsidiary of The Washington Post Company that publishes washingtonpost.com and Newsweek.com.

"It makes sense to leverage our 80-plus million page views and provide consumers and advertisers with an integrated e-commerce solution rather than just a stand- alone Marketplace section." washingtonpost.com's Marketplace service also offers local and national merchants a "Specials Delivery" e-mail notification option to notify customers of weekly sales and specials. JCPenney (Washington/Baltimore area) is the first retailer featured on the service.

Eventually, Marketplace will become a fully integrated shopping solution featuring local and national merchants, classifieds, yellow pages, and auctions, the company said. Coupons and supplemental editorial content will be added to enhance users' shopping experience