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Fashiontrip.com Adds Styleclick E-Commerce Platform

E-commerce and online merchandising provider Styleclick.com Inc. launched a redesigned fashiontrip.com teen-oriented Web site, incorporating its proprietary e-commerce and e-merchandising platform.

Visitors to fashiontrip.com now may shop by brand, mix and match outfits, and select complete ensembles hand-picked by a personal stylist.

"We're pleased to replicate Styleclick.com's successful e-commerce business model, including our first-rate customer experience and wide selection of merchandise, for our fashiontrip site," said Maurizio Vecchione, president and co-chief executive officer of Styleclick.com.

"We've merchandised current styles and popular brand names that teens want to wear, within a comprehensive online environment where they can also learn and share their views concerning social, environmental and global issues. We're delivering an e-commerce destination exclusively for the new generation."

Fashiontrip.com also features enter-to-win contests; style-oriented celebrity news; advice columns; reviews and new product information; and online chats where teens can express their thoughts and interact with other young adults.

Styleclick.com provides e-commerce services to retailers and manufacturers, including proprietary visualization technology that offers search results as side-by-side visual images of related merchandise produced by different manufacturers.