RealTime IT News

Yahoo! Tells Shoppers: Click Til You Drop

Just in time for the Christmas shopping season, Yahoo! Tuesday plunged further into the e-tail pool with its rollout of Yahoo! Shopping which features 2 million products from more than 2,700 online stores.

The portal's shopping site offers consumers features such as the ability to add items from several stores to a single shopping cart, express checkout and the ability to ship items in a single order to multiple locations.

Products in Yahoo! Shopping are segmented into 14 categories, which include clothing, books, electronics, music, movies and software. Among the merchants that have signed on are FAO Schwarz, Egghead.com, Inc., Tower Records and Dean & DeLuca.

As part of its e-commerce initiative, Yahoo! said it will expand its relationship with Visa and rollout a comprehensive marketing program for the holidays. Yahoo! Shopping will be co-branded with Visa, whose card will be the preferred payment method.

In addition, Visa will promote Yahoo! and e-commerce in broadcast and print advertisements nationwide. Currently Yahoo! is featured in Visa's national television spots with online toy merchant eToys.

"Yahoo! has clearly established itself as a trusted brand and a leader in online shopping. For millions of people, Yahoo! is the single source used to find, compare and buy products across the Web," said Jeff Mallett, chief operating officer, Yahoo! Inc.

"Through Yahoo! Shopping, we now offer our users a complete shopping experience, enabling them to easily access and purchase millions of products. Yahoo! remains committed to evolving our services to best meet our users' needs and to sending qualified consumers directly to merchants within Yahoo," Mallett said.