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ModaCAD to Use IBM's Visual Search Software

Virtual fashion technology and mall developer ModaCAD Inc. signed an agreement allowing it to IBM Research's Query By Image Content (QBIC) visual- search software to further its e-commerce strategies in the fashion industry.

QBIC allows users to search large visual databases by selecting image qualities such as color, layout, and texture, without being limited by subjective queries using only text. Developed by scientists at IBM Research, QBIC boosts key word searches by producing graphical matches and finding images or videos with similar visual properties as the source image, ranked according to mathematical measures.

"Ease of use is a critical element in searching for fashion online," said Maurizio Vecchione, ModaCAD's president and chief operating officer. "Traditional databases using only text words are not efficient at pairing consumers with the items they are looking for."

"Incorporating QBIC alongside ModaCAD's e-business content managers and visually rich 3-D imagery will provide more reasons for consumers to look to ModaCAD's sites and recently announced Web e-commerce strategies when searching for fashion and apparel on-line," he added.

ModaCAD's technologies can locate fashion products conveniently by precise, customized searches based on criteria such as gender, apparel category, material type, brand name, color, and even preferred care instructions. ModaCAD's technologies also incorporate a zoom-viewing function, allowing consumers to view items close-up in order to inspect the fabric, stitching, buttons, and other details.

More information on QBIC is available here.