RealTime IT News

Microsoft Signs 1-800-FLOWERS as Premier Merchant

Microsoft Corp. said that 1-800-FLOWERS signed an agreement to be a Premier Merchant on MSN Shopping. Financial arrangements were not disclosed.

"We've been working with Microsoft for several years now, and we're thrilled with the company's re-emphasis on electronic commerce," said Chris McCann, senior vice president of 1-800-FLOWERS. "It is clear that MSN will be one of the winners in the game of 'portal musical chairs,' and we're pleased that we can continue our relationship."

The advertising packages to be developed by the MSN network of Internet services for 1-800-FLOWERS are part of a continuing effort to offer promotional benefits to advertisers and consumers, Microsoft said. The 1-800-FLOWERS Premier Merchant Package includes participation in merchandising opportunities on MSN Shopping, banner placements on MSN and marketing integration opportunities within MSN.