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Staples.com Beefs Up Affiliate Program

Staples.com enhanced its affiliate program with a new, all-cash commission structure to encourage other Web site owners to become active participants in the program.

Affiliates can now earn from four to 10 percent commissions based on quarterly revenue generated to Staples.com from their host sites. The new commission structure matches cash incentives to the percentage of new and existing customers that affiliates direct to the Staples.com site. The sliding scale of commissions is based on quarterly revenue generated.

"Since launching our business-to-business affiliate program last May, we've recognized the incremental value it can have as a key component of our integrated marketing program," said Kelly Mahoney, chief marketing officer for Staples.com.

"To fully reap the benefits, we need to provide attractive incentives to increase ongoing participation."

The Staples.com affiliate program is enabled by Be Free. The Staples.com program provides detailed traffic and sales reporting, enabling affiliates to monitor the number and the dollar amount of Staples.com sales generated.