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Open Ratings, Forrester Partner for E-Commerce Ratings

Forrester Research and Open Ratings teamed up to incorporate Open Ratings' e-commerce rating technology into Forrester's PowerRankings and other future e-commerce ratings products.

The technology developed by start-up Open Ratings provides a means of gathering and processing online survey data for e-commerce ratings. Forrester said it will use this technology to expand the data stream associated with PowerRankings -- unbiased rankings of e-commerce sites in the most popular categories.

"The Open Ratings technology provides the most robust survey platform for e-commerce ratings we have seen," said Bill Bluestein, Forrester's president and chief operating officer. "The technology resolves a number of key methodological issues and enables real-time analysis of online survey data."

Forrester will employ Open Ratings' technology in PowerRankings surveys found on the Forrester Web site and its affiliate sites. Forrester will also incorporate Open Ratings' unbiased ranking data and other intelligence into its syndicated research products. In turn, Open Ratings will augment its real-time user feedback with information from Forrester's extensive Technographics and PowerRankings databases, which make use of annual survey data from more than 160,000 households.

Open Ratings offers an unbiased rating service that is designed to increase the level of trust, reliability and brand recognition in eMarketplaces, with an initial focus on the business-to-business market sector.

Co-founded by MIT Media Lab e-commerce expert Pattie Maes of Firefly fame and Stan Smith, former vice president and general manager of Agile Software, Open Ratings is backed by Atlas Venture and Nicholas Negroponte.