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Hard Rock Cafe Site to Feature Five Shops

Hard Rock Cafe International Inc. is launching an Internet site that features five different shops and a new line of merchandise utilizing the "Hard Rock Gear" trademark, including a catalogue of lifestyle clothing.

"With Hard Rock Gear we have created a line of leisure wear that has its own unique identity separate from its Hard Rock Cafe counterpart," said Jim Berk, president and CEO of Hard Rock Cafe International. "But just as a Hard Rock Cafe London T-shirt can only be purchased at the London restaurant, Hard Rock Gear will only be available online at hardrock.com, maintaining the collectibility of all Hard Rock merchandise."

Hard Rock Gear will include sportswear items from half-sleeve baseball shirts to zippered fleece pullovers, and T-shirts with designs ranging from a collage of guitars and flowers to the comical Rockin' Rex, Hard Rock's mutt mascot.

Hardrock.com will also introduce the new Pinheads club and shop. The Pinheads section will cater to Hard Rock pin lovers, offering both Pinhead logo clothing and never-before offered lapel pins that are wearable art in themselves.

"Over the years, we have seen that Hard Rock pins are one of the most sought- after items that are traded everyday on the Web," said Berk. "At hardrock.com we wanted to create an official meeting place for these pin traders as well as offer an array of new pins with easy accessibility online."

At the Signature Series shop, original T-shirt designs by famous musicians and artists such as Carlos Santana and Don Henley are offered. The shirts are part of Hard Rock's humanitarian efforts, with sales benefiting that artist's chosen charity.

In the Gallery, visitors can view and purchase some of the most famous rock 'n' roll photographs in existence--images that Hard Rock has selected for its own collection.

The Love All Records shop will house more than 265,000 titles spanning all music genres on major and independent labels.

The site also features a music memorabilia museum, music news, concert Webcasts and a gallery filled with rare music photos, posters and art

The site was developed by USWeb; billings were not disclosed.

"Because Hard Rock is starting from scratch, hardrock.com will be a showcase for truly strategic use of the Internet," said Toby Corey, president and COO of USWeb. "This will be substantially more than a promotional site. It will foster a greater level of interaction with customers, offer high-profile opportunities to reach out to new customers and, above all, provide an online experience every bit as enjoyable as the cafes, hotels and performance spaces themselves."