RealTime IT News

National Media, Mitsui Ally for E-Commerce Venture

National Media Corp. formed a strategic alliance with Mitsui & Co., LTD, Japan, to jointly pursue electronic commerce opportunities in Japan.

Additionally, the two companies entered into a new contract to seek media partners for home shopping programming throughout much of Asia and Australia.

The agreement expands National Media's strategic relationship with Mitsui, an international trading company based in Japan with more than $100 billion in annual revenues.

National Media, which is leveraging its media and programming infrastructure through electronic commerce, has recently debuted three full-time video programming channels over the Internet at www.broadcast.com/shopping/ and, this Thanksgiving weekend, is debuting its Everything4Less Web site, an electronic commerce/Internet and catalog-based membership shopping service, which provides more than 800,000 products at guaranteed low prices.

The Everything4Less advertising campaign, featuring "America's favorite TV moms"--Shirley Jones ("the Partridge Family"), Florence Henderson ("the Brady Bunch"), and Marion Ross ("Happy Days") will be included within the 2,000 half-hours of infomercials that National Media broadcasts nationwide each week.

After Thanksgiving, the Web site for Everything4Less can be found at www.E4L.com.

"One of the many reasons why electronic commerce is growing at an incredible rate is that it knows no geographic boundaries," said Steven C. Lehman, chairman and chief executive officer of National Media. "As a company operating in 73 countries around the world, National Media has the international infrastructure that can be quickly leveraged to give us a truly global electronic commerce platform. We are delighted to work with Mitsui. . . to achieve this goal."

National Media is a direct response television company and e-commerce firm broadcasts more than 3,000 half-hours of programming each week throughout the world and claims to reaches every television home in the United States and more than 370 million television households in more than 70 countries worldwide.