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Mining Co. Signs 13 Partners for Holiday Marketplace

Internet guide network The Mining Co., a division of General Internet Inc., signed deals with 13 commerce sites that have secured exclusive placements in the Mining Co. Holiday Marketplace.

The commerce area is a companion to the Mining Co.'s "Wired Holidays" content special, which features Mining Co. Guides highlighting the best holiday sites and information on the Web.

Financial details of the Holiday Marketplace deals were not disclosed. However, combined with other Marketplace considerations, the combined value is several million dollars, the company said.

Meanwhile, The Mining Co. said that Web usage measurement firm RelevantKnowledge recently reported a 34 percent increase from September to October in the number of unique visitors to MiningCo.com, ranking it as the 28th most- visited Web property overall for the month of October.

The Holiday Marketplace, sponsored by Visa, features the following commerce partners:

"Marketers want to put their products in front of users who are proven online purchasers," said Alan Wragg, president of advertising sales and e-commerce at the Mining Co. "It is proven that the Mining Co. delivers those shoppers and buyers more efficiently."

The Mining Co. is a network of 500 branded Web hubs offering expert guidance on more than 12,000 topics. General Internet Inc., the parent of The Mining Co., is a privately held Internet service development company.



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