RealTime IT News

No Fear Plans E-Commerce Site

Extreme sports outfitters No Fear Inc. signed a multi-year e-commerce agreement with Evolve Internet Marketing to launch an Internet site that features The Void online store and the complete line of merchandise utilizing the "No Fear" trademark.

No Fear's The Void will include sportswear items from its Motorsports, Motocross, Wakeboard, Surfing, BMX and Mountain Biking lines as well as its own line of casual clothing, tees, polos, shorts, hats; plus accessories and decals.

"No Fear's site will be a showcase for very strategic use of the Internet," said Stephen Monaco, president and CEO of Evolve Internet Marketing. "The Void will be so much more than a promotional site, as it will foster a high level of interaction with customers and provide an enriching online experience for extreme sports enthusiasts everywhere."

The site is scheduled to launch in the first quarter of 1999. Billings for the development were not disclosed.