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Broadcast.com and Amazon.com Establish E-Commerce Pact

Dallas-based Broadcast.com, an aggregator and broadcaster of streaming media programming on the Web, signed an agreement making Amazon.com its exclusive merchant for books and music.

Under the terms of the agreement, Amazon.com will be heavily integrated throughout the broadcast.com Web site. The deal will enable visitors to the broadcast.com site to purchase music and/or books relevant to their favorite broadcast.com audio or video programming. Financial arrangements were not disclosed.

Amazon.com will also advertise its book and music retail services through a variety of broadcast.com's interactive multimedia Web advertising services, including multimedia and traditional banner ads, audio and video gateway ads that run before and during programming, an array of button and text links, and other content-relevant merchandising throughout broadcast.com's programming channels.

"Our relationship with Amazon.com enhances the broadcast.com experience by enabling our users to purchase books and music related to their listening or viewing selections," said Todd Wagner, chief executive officer of broadcast.com. "We're pleased to be working with Amazon.com to maximize sales of books and music from our site."

Broadcast.com's audience of more than half a million daily users can access More than 2,400 full-length CDs, hundreds of live and on-demand concerts, interviews, chats, and special events. Broadcast.com partners with record labels including Capitol Records and more than 370 radio stations and networks to provide live and on-demand programming.