RealTime IT News

CompUSA Revamps E-Commerce Strategy

Computer retailer CompUSA Inc. this week absorbed its online store formerly known as Cozone.com and created a new e-commerce strategy that relies on a combination of clicks and bricks to cater to customers.

"We were disappointed with its [Cozone.com's] sales," said Suzanne Shelton, director of public relations for CompUSA (CPU). "As a result of revaluations, we decided to merge Cozone.com's operations into CompUSA so it will brand better."

Consumers who attempt to visit Cozone.com are told that the site has been integrated with its parent company, CompUSA. It contains an applet that takes them to the new shopping site within a few seconds.

The revamped e-tail site makes it possible for most of the items available in CompUSA stores to be purchased online and returned via mail or at any CompUSA store. It also provide shoppers with buying guides that supply product knowledge about the categories they are interested in. "Jill, the Notebook Advisor," is an online sales assistant who answers customer questions and helps shoppers determine which notebook PC best suits their needs.

Also, after consumers choose a product, the "pricing and availability" feature allows customers to enter a zip code to check on national product pricing and availability at the five closest CompUSA retail stores. Customers may also select a category such as notebook computers, and pull up a list of all products in that category that CompUSA carries along with national pricing.

"We will utilize our Web site to give customers the information they need to maximize one of their most precious resources, which is time, while providing online shoppers with the comfort of ordering from a name that they know and trust," said James. F. Halpin, president and chief executive officer of CompUSA Inc.