ThirdAge.com Aims at First-Time Internet Shoppers
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San Francisco-based ThirdAge.com, "the Web Site for Grownups, " launched a holiday shopping initiative that was developed with first-time online shoppers in mind.
The effort includes Holiday Shopping Central, Smart Shopper's Information Center and an exclusive Third Age Shopping Tool.
The Third Age shopping initiative combines practical information about e-commerce including "E-Biz Buyer Bewares" and "Smart Spending: Online Shopping that Pays" with its exclusive interactive tools and trusted retail brands.
Holiday Shopping Central brings 17 premium online retailers of particular interest to adults moving toward and beyond 50 to the Third Age neighborhood. Among the online retailers are: Art.com, Eddie Bauer, eBay, Garden.com, Gift- Ties.com, HearthSong, Philips, Reel.com, SelfCare and TravelSmith.
"By implementing a holiday shopping initiative, we are enhancing the overall value of our site," said Mary Furlong, Third Age CEO and founder. "This initiative provides Third Agers with a trusted place that is specifically tailored to their unique shopping needs."