RealTime IT News

Bluefly.com and Yahoo! Launch Co-Branded Store

Bluefly Inc., "the outlet store in your home," is launching a co-branded version of its online store on Yahoo! Shopping.

Bluefly.com markets name brand fashions at outlet store prices. Financial arrangements were not disclosed.

"We are thrilled to be a part of Yahoo!'s major new shopping initiative," said Jonathan Morris, executive vice president of Bluefly. "Yahoo! has demonstrated a tremendous ability to introduce innovative products and services and to attract an enormous number of users. We believe that our positioning in Yahoo! Shopping's Apparel and Accessories Department will help grow our sales and build our brand."

"Bluefly.com offers our millions of users the opportunity to buy designer and name brand apparel and fashion accessories at a discount," said John Briggs, director of commerce, at Yahoo!. "Having Bluefly.com in Yahoo Shopping is a great addition for us, particularly as we enter the holiday shopping season."

Yahoo! Shopping was launched on Nov. 17 and is being promoted nationally on television and in a variety of publications by both Yahoo! and Visa, which is Yahoo!'s preferred payment card for the new service.

Headquartered in New York City, Bluefly.com offers its MyCatalog feature designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products, which are available for sale and match their interests.