RealTime IT News

Balisoft and INTERSHOP Team Up

E-commerce software provider INTERSHOP Communications Inc. and Balisoft Technologies Inc., a maker of customer interaction software, signed a business development and co-marketing partnership.

Balisoft and INTERSHOP said they will work together to define common customers within the e-commerce marketplace, and will evaluate product integration. Potential melding of INTERSHOP 3 with Balisoft LiveContact would effectively address the entire continuum from online storefront development, to customer support and interaction, through to successful online sales, they said.

INTERSHOP 3 is a customizable e-commerce development framework designed for the mid-tier enterprise market for business-to-business and business-to- consumer e-commerce solutions. Balisoft LiveContact uses voice, text chat, and multimedia collaboration to create an environment built on personalized interaction.

"This relationship presents us with a great opportunity to combine our expertise in storefront creation tools with the unique product offering of LiveContact from Balisoft," said Petra Vorsteher, vice president of strategic alliances and business development for San Francisco-based INTERSHOP.

"With Balisoft, INTERSHOP can now offer enhanced customer satisfaction and loyalty through live customer-agent interaction," said Marc Harrison, director of strategic alliances for Toronto-based Balisoft. "This will heighten the profile of an online business and reduce the communication-related costs of providing a high level of live customer service and support."