Reel.com Opens Store on AOL
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Reel.com Inc., an online movie store and subsidiary of Hollywood Entertainment Corp. dba Hollywood Video, signed a deal with America Online to be a partner on AOL's Shopping channel.
Reel.com will become a tenant in America Online's Electronics and Videos department located within the Shopping area. The deal includes a continuing presence on AOL.com, the AOL online service, as well as the Compuserve online service. Reel.com also announced that AOL customers will be offered exclusive promotions on a regular basis. Financial arrangements were not disclosed.
"Millions of shoppers stroll through AOL's virtual shopping mall each and every day," said Julie Wainwright, chief executive officer of Reel.com. "It is an important strategic advantage for Reel.com to have a store front in this high traffic location. Likewise, AOL members will benefit as Reel.com uses this virtual storefront and other areas on AOL to communicate exclusive special promotions to members."
Visitors to the AOL shopping malls will be able to jump to Reel.com's online video store from links in each area. In addition, Reel.com will be marketed to AOL and Compuserve users through rotating banner ads, regular promotions, and by typing in the keyword Reel.