net.Genesis Provides Data Mining Solution to IBM Net.Commerce
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As a Web data mining solution, net.Analysis will work with IBM Net.Commerce to collect Web site visitor data from various servers and cross-correlate, analyze and discover trends. Companies using both software applications benefit from a holistic view of their online customers providing strategic solutions for advertising, marketing and sales initiatives, net.Genesis said.
net.Analysis mines data from the various servers that support online business initiatives and provides behavioral metrics of site visitors and customers. This knowledge gives Web-focused businesses a holistic view of their online customer and enables them to target sales and marketing messages on a "one-to- few" or "one-to-one" basis. For example, by determining the most effective keywords and banners for driving site visits that result in high-dollar product sales, businesses can optimize their banner placements and keyword purchases.
"IBM is committed to offering its e-business customers a wide array of best of breed tools to make their online sales and marketing ventures a success," said Karl Salnoske, general manager of electronic commerce at IBM Software Solutions. "By working with net.Genesis, IBM e-business customers have a data mining solution to help them define their customers and refine their online marketing strategy."