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First Brokerage America Signs With HomeCom

HomeCom Communications Inc. in Las Vegas, a provider of solutions for the financial industry, said that First Brokerage America, affiliated with First Banks Inc. of St. Louis, will market insurance products using HomeCom's online insurance program, Insure Rate.

First Banks Inc., with assets exceeding $4.4 billion, operates 136 offices in Missouri, Illinois, California and Texas and has more than 150 licensed insurance representatives located within the branch offices.

"InsureRate will provide our customers and our firm with a method for buying, delivering and managing an array of insurance products and services," said Bryan Stilwell, First Brokerage Program Manager. "We needed more than a way to make available insurance products. We had to locate a company that would allow us to deliver and track the entire process involved in providing quality insurance products. The InsureRate program. . .meets this criteria."

InsureRate is an insurance marketplace for consumers. In addition to custom Web development, Atlanta-based HomeCom offers several products designed for e- commerce in the financial services industry. HomeCom's Personal Internet Banker is a full-service financial center that can integrate with a bank's private network to update host systems with accounting and customer data. It also integrates with the consumer's personal financial systems (Quicken and Microsoft Money).

HomeCom's Harvey One to One Marketing product enables financial institutions to target premium products to online customers, altering the information presented based on that customer's profile.