Shoppers Embrace Holiday E-Commerce
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Holiday shoppers this year are realizing the value of the Internet as a commerce tool and will spend $2.35 billion for the 1998 holiday season, according to a new report from market reseacher Dataquest Inc..
Its study, "The Web Shopping Trip: Are We There Yet?," examines the current state of online retailing.
E-commerce success is in part a result of a greater trust in vendors by customers, the report states. Security issues, once a primary concern of online shoppers, have dwindled as the industry matures.
"Shoppers have seemingly gotten past the major security issues, especially with the major credit card players getting heavily into ad campaigns that implies their approval of online shopping with credit cards," said Allen Weiner, director and chief industry analyst for Dataquest's Internet and Enterprise Strategies Worldwide and Digital Commerce Worldwide programs.
The creation of online comparison shopping and increased Web site promotion also helped to spur the e-commerce boom, according to the study. Yahoo! is an example.
"Yahoo! is one portal site that provides a huge taxonomy of products and a central checkout stand that truly allows a consumer to let his or her fingers do the walking," Weiner said.