Music Boulevard Signs Retail Deal with USATODAY.com
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N2K's online store Music Boulevard formed a partnership to become the exclusive online music retailer for USATODAY.com.
Under the terms of the agreement, N2K's Music Boulevard will create a co-branded version of its online music store that will be incorporated into a new music section within USATODAY.com. In addition, Music Boulevard will become a "Premier Vendor" in the "Marketplace" area of USATODAY.com. Financial arrangements were not disclosed.
"Users are becoming increasingly comfortable with online shopping," said Lorraine Cichowski, vice president and general manager of USATODAY.com. "USATODAY.com wants to offer them the resources to shop for what they want, when they want, wherever they want on our site."
"This partnership with USATODAY.com, one of the nation's leading news organizations, enables N2K's Music Boulevard to combine the strength of traditional media and the Internet," said Jon Diamond, chairman and CEO of N2K Inc. in New York City.