RealTime IT News

Cyberian Outpost Forms Partnership With Scandinavia Online

Computer goods retailer Cyberian Outpost Inc. established an exclusive partnership with Scandinavia Online (SOL), a pan-Nordic online service owned by the largest Internet service providers and media companies in Sweden, Norway and Denmark.

The agreement is the latest in a string of recent international partnerships that includes StarMedia, a Spanish and Portuguese language online network focused on Latin America, and the German-based Lycos-Bertelsmann that maintains eight country-specific Web sites in Europe. Financial terms were not disclosed.

"Sweden, Denmark and Norway represent three of the most wired countries in the world, and providing their populations with easy access to our wide array of computer products will enable us to reach new customers and to build our brand internationally," said Darryl Peck, president and CEO of Cyberian Outpost.

Under the terms of the agreement, Cyberian Outpost will be the exclusive computer hardware, software and peripheral retailer for SOL on each of its country-specific sites. SOL, the dominant portal in Sweden and Norway, reaches more than 40 percent of the Internet population in those countries. SOL is jointly owned by: Telia, the largest Nordic telecommunications company and Sweden's leading Internet service provider; the Danish publishing house, Det Berlingske Officin; Schibsted, a media group in Norway; and Telenor, a telecommunications company and ISP.

Scandinavia Online offers sites for Sweden, Norway and Denmark.

SOL will provide Cyberian Outpost with banners, buttons and text links within several sections of each country's SOL homepage, search engine page, games channel and computing channel. SOL is planning to launch a Finnish Web site in the coming months, and the agreement will extend to Finland as soon as SOL's Finnish site has been established.

During the course of the one-year agreement, Cyberian Outpost will receive a guaranteed minimum number of impressions from SOL. In return, Cyberian Outpost will pay unspecified monthly fees to Scandinavia Online.