RealTime IT News

Webwear Upgrades Design for 25 Online Sports Stores

College & Pro Webwear Inc. in Sharpsville, Pa., an Internet retailer of team licensed merchandise, launched its second generation online storefronts, designed to make ordering faster and easier.

The upgraded site offers a new product line of authentic NFL, NHL and MLB jerseys that customers can customize with any player name and number.

Founded two years ago, the privately held firm has already developed and operates 25 co-branded or private-labeled online storefronts for sites such as MSNBC, Fastball.com, The Big Ten Conference, Broadcast.com, The Sporting News Online and temporary, event-driven sites such as MSNBC's Super Bowl coverage. The new storefront features have been uploaded to all College & Pro Webwear partner sites.

The new design includes a holiday gift section with products sorted by price and real-time order status updates. Gift boxing with team licensed greeting cards is being added soon.

"Our customers are displaced fans who don't have nearby retail access to merchandise for their favorite team. The co-branded storefronts we've built 7 have been very successful at reaching these customers," said Scott Killian, president and chief executive officer of College & Pro Webwear.

"They also create an immediate revenue stream for our strategic partners without infringing on their banner advertising revenue."

Pro Webwear.com maintains its own inventory and fulfills all customer orders from a warehouse in Pennsylvania.

"The integration between the online storefront and the back-end systems that process customer orders is the key to any successful online storefront," said co-founder and Chief Technology Officer Timothy Brule. "This is why we've insisted on developing all of our own technology in-house rather than limiting ourselves to a set of commercial applications."