Accompany Changes Name to Mob Shop
Page 1 of 1
Group buying Web site operator Accompany changed its name to MobShop Inc., and will reposition the Accompany Get It Together Network of Web community and supplier partners as The MobShop Network.
The company said it chose the name MobShop for its suggestion of size, activity and dynamism.
The MobShop Network brings consumers together to increase their buying power through a network of Web community partners, which include About.com, Deja.com and iVillage.com.
"We wanted to choose an evocative -- and provocative -- name for our customers and partners to associate with group buying" said Jim Rose, chief executive officer and co-founder of MobShop, Inc. "The word 'mob' is defined as: 'to crowd with excessive enthusiasm.' That concept suits us perfectly; we are about serving mobs of excited, empowered buyers."