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RealTime IT News

BuyItOnline and Super Coups Partner

BuyItOnline, a soon to-be-launched virtual shopping center and Super Coups, a subsidiary of ADVO, announced a joint sales and marketing strategy to enable local businesses to establish and market an online presence.

Through the partnership, Super Coups' national network of 310 franchise units in nearly 30 states will begin offering an Internet solution for small, neighborhood businesses.

The alliance with BuyItOnline--which will accept and redeem both Web banner and print coupons online--expands Super Coups' integrated advertising solution for consumer-focused, neighborhood businesses, combining direct mail, online promotions and cable television advertising.

The BuyItOnline site complements Super Coups' existing online coupon delivery program, which offers consumers personalized Internet access to coupons which may be redeemed in-person at local merchants.

Through BuyItOnline, Super Coups' franchisees can offer an affordable Internet package to local merchants, including storefront creation using Online Merchant, hosting services in the BuyItOnline shopping center; and a variety of value-added services, including redeemable online coupons and banner advertisements.

"The opportunity for very small merchants to extend their sales channels to the `Net has been left untapped by giant Web malls, which often focus on the brand-name `anchor' stores found in any real-world mall," said Michael Clebnik, vice president and chief operating officer at Stumpworld Systems Inc., the parent company of BuyItOnline. "Super Coups' franchisees will help ease local neighborhood merchants into the Internet age."

Super Coups direct mail program delivers 50 million coupon packs to U.S. households annually.

Stumpworld Systems, Inc. is a technology company specializing in re- engineering clients' businesses into the online medium. BuyItOnline, scheduled for launch soon, will include secure transaction capabilities, guaranteed shipping services and product tracking, mall-wide policies and 24x7 customer service, as well as frequent-buyer value-added shopping services, online coupon redemption and information/entertainment content relevant to the shopping experience.