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SkyMall Finds New Customers Online

SkyMall Inc. signed partnerships with a variety of Internet sites to increase exposure for its online retailing efforts, including Microsoft Shopping Plaza, TheTrip.com, theglobe.com and MyFamily.com.

SkyMall has created an electronic retailing program to expand on its in-flight catalog marketing operation. Visitors to SkyMall's partner Web sites may go directly to the SkyMall site for shopping services, and after shopping, customers are directed back exclusively to the site from which they began.

SkyMall has named this process the Closed Commerce Loop. The company said its online sales are growing and now account for approximately 5 percent of revenues.

SkyMall is also available through Chicken Soup for the Soul, the best-selling book series, which sends more than 375,000 subscribers daily messages via e-mail. SkyMall is featured on this daily communication with one-click access to the SkyMall shopping page.

"This (Closed Loop) program offers advantages to both customers and our partners: customers get the convenience of SkyMall's online shopping, our partner sites enjoy the benefit of SkyMall's unique one-stop shopping while ensuring that customers return to their site, and our many merchant partners gain exposure to customers they might not otherwise reach," said Robert M. Worsley, president and chief executive officer of SkyMall.



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