Digital Courier's Videos Now, Books Now Link Up
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Digital Courier Technologies Inc. said that its online book and video stores will begin linking their customer communities.
"We have developed two compelling and unique user communities with each of the online stores, and each has demonstrated an interest in related titles in other formats," said R.J. Pittman, CEO of Digital Courier. "We are beginning to bridge the gap between our book, video, and music communities to increase traffic and sales for all the stores."
Videos Now shoppers will now have immediate access to the Books Now online store, and similarly, Books Now users will have access to Videos Now site. The links will help customers find popular titles such as "Star Wars" in multiple media formats including paperback, DVD, VHS video, or the CD soundtrack.
Digital Courier recently announced it would offer movie soundtracks on compact disk format through the Videos Now Web site, beginning early next year. Videos Now, which debuted in November of this year on AOL, AOL.com, and Digital City, is a destination shopping site for VHS, DVD, and Beta movies.
Its current content offerings also include WeatherLabs, an online weather information service.