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Excite, Genesis Direct Sign Merchandise Deal

Excite Inc. and specialty retailer Genesis Direct Wednesday signed an agreement that will bring 20 Genesis brands to Excite and WebCrawler.

Genesis' brands include proteam.com, which will be the first to debut on Excite in the first quarter of 1999, offering a variety of sports fan merchandise from all major pro sports leagues. In addition to officially-licensed products, the site will offer exclusive collectibles and other sports-related items. Next-day shipping will also be available.

Later, shoppers will also be able to choose from travel merchandise, tin toys and limited edition, signed lithographs and memorabilia from rock and TV stars.

The agreement also includes off-line promotions for Excite, including inserts in Genesis Direct catalogs and in merchandise shipped to Genesis Direct customers.

Andy Halliday, Excite's vice president of commerce, said the deal is part of Excite's strategy to ensure the site's users have a positive online buying experience.

"By combining our efforts, Excite and Genesis Direct will be able to offer online shoppers a strong selection of great merchandise as well as providing a quick, easy and secure way for consumers to purchase their selections at the click of a mouse," he said.