RealTime IT News

Holiday Retail Sales Nearly $2 Billion

A survey of 33,000 online shoppers indicates that consumer holiday sales made between Nov. 26 and Jan. 3 reached $1.96 billion, according to BizRate.com, which monitors online customer satisfaction.

The more frequent online shopper (defined as someone who has made more than five online purchases) spent almost 20 percent more than the average first- time buyer, BizRate.com said.

The peak buying week was December 14 - 20, with almost $394 million in transactions.

When asked about factors contributing to overall customer satisfaction, online buyers responded with the most criticism for "On-Time Delivery," which experienced its most visible decrease between Dec. 8 and Dec. 22.

According to the BizRate.com data, men (perhaps not surprisingly) reported more last minute online shopping than women. During a "busy" holiday shopping period (Dec. 1 through Dec. 18), men were making 58 percent of total online purchases. But, during the "last-minute" shopping period (Dec. 19 to Dec. 24), 66 percent of total online purchases were made by men.

BizRate.com, an independent source of point-of-sale market research, is a proprietary service of Binary Compass Enterprises, a market research firm specializing in the study of customer satisfaction on the Web.