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BizRate.com Enhances Consumer Services

While many companies have recently added business-to-business services to their product line, online shopping resource Bizrate.com Inc. Monday expanded with an acquisition that will increase its consumer services.

BizRate.com Monday purchased eBoodle.com, provider of a browser companion for personalized shopping, for an undisclosed sum. BizRate will integrate eBoodle's technology into its comparison shopping tools and other online shopping resources.

Terms of the deal were not disclosed.

The browser companion will be designed to travel with users as they window shop on the Web, providing access to a comprehensive suite of tools, including product reviews, price comparisons, special offers or discounts, merchant ratings and a digital wallet. BizRate.com's services will be included in the companion beginning this summer, the companies said.

"This acquisition will change the way our users shop online," said Chuck Davis, president and chief executive officer of BizRate.com. "The power of BizRate.com will now be available to consumers whenever and wherever they shop online so they can make smarter and faster buying decisions."