Encyclopaedia Britannica Online Signs With Open Market
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"We initially selected Transact and LiveCommerce to improve the shopping and buying experience for customers who visit our online store," said Patricia Ginnis, director of e-commerce for Encyclopaedia Britannica Inc. "But as we look to the future, we're also pleased to know that the Open Market solution supports subscriptions, the sale of physical goods and digital products, and micro-transactions--forms of commerce we either use today or will consider down the road."
"As one of the world's great publishers, founded in 1768, Encyclopaedia Britannica has excelled at self-reinvention. In recent years, with its move to the Internet, Britannica has again used creative business models and processes. . ." said Gary Eichhorn, president and CEO of Open Market. "Investing in Open Market's flexible solution, that adapts as business requirements dictate, was an obvious choice for Britannica."
Encyclopaedia Britannica Online is a fully searchable and browsable encyclopedic reference service that contains the full text of the 32-volume Encyclopaedia Britannica as well as thousands of additional articles, special multimedia features, Merriam-Webster's Collegiate Dictionary (Tenth Edition), the Britannica Book of the Year, and thousands of links to other Web sites selected by Britannica editors.