Insight Reaches $1 Billion in Sales; Web Sales Up 350%
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Computer direct marketer Insight Enterprises Inc. said its net sales for the year ended Dec. 31 exceeded $1 billion, an increase of about 59 percent over 1997.
"Our. . .e-commerce approach resulted in a more than 350 percent increase in unassisted Web sales in 1998 over 1997," said chief executive officer Eric Crown. Unassisted Web sales are defined as those conducted without the assistance of a telesales account executive.
"Our high growth continues to be fueled by Insight's global business strategy along with our two-tiered model targeting businesses through outbound telesales and e-commerce," Crown said. "More than ever before, small and medium-sized businesses are responding to the efficiencies of the direct channel and the Internet."
In addition to three acquisitions in 1998, the company expanded its facilities in the U.S. and Canada; moved its distribution facility to Indianapolis, completed a 3-for-2 stock split; and, ended the year as title sponsor of the Insight.com Bowl, a post-season collegiate football game.