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GiftTree, FurnitureFind.com in Pact With InfoSpace

InfoSpace.com Inc. signed merchant partner agreements with GiftTree and FurnitureFind.com, allowing the retailers to integrate their products into InfoSpace.com's content and services.

Financial arrangements were not disclosed.

"InfoSpace.com is creating innovative ways for consumers and retailers to connect," said Naveen Jain, CEO of InfoSpace.com. "A single relationship with InfoSpace.com allows us to reach millions of users from America Online, Microsoft Network, Netscape, Wall Street Journal, and 1,500 other Web sites."

For the consumer, InfoSpace.com offers white pages and yellow pages that are integrated with e-commerce capabilities. For example, a user looking up a friend in the white pages can find their address and phone number and send flowers, cards or other gifts to that person.

"The diversity of the InfoSpace.com network is one of the most appealing aspects of our relationship with InfoSpace.com," said FurnitureFind.com's CEO, Jeffery Antisdel. "It greatly improves our ability to reach our target audience." FurnitureFind.com is an online source for name brand furniture offered with deep discounts, free basic delivery, low interest rate financing options and nationwide service after the sale.

"Not only will consumers be able to find GiftTree products in the online shopping section, but InfoSpace.com makes it possible to request our service in other content areas, as well," said Craig Bowen, CEO of GiftTree, a national wire service for gift basket merchants. GiftTree specializes in unique gift baskets delivered quickly using a network of local boutiques and gift basket retailers.