Chumbo.com Partners With IBM to Develop E-Commerce Solution
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A key component of IBM's Owner Privileges program, Aptiva owners can go to the new dedicated Web site and choose from a selection of popular software titles. Aptiva PC customers also have direct access to the Chumbo.com site where they can choose from thousands of software titles.
"Consumers have a variety of lifestyle interests which they want to experience on their PC. At IBM we don't feel it should be our role to limit our customers to cut-down versions of office productivity software or be bombarded with unwanted games," said Brian Conners general manager of consumer systems, IBM Consumer Division. "The agreement with Chumbo.com opens up a selection of the hottest, most popular and affordably priced software titles that consumers can purchase to customize their Aptiva to their lifestyle. IBM Easy Choice also continues building the ongoing relationship we are developing with Aptiva users through our Owner Privileges program."
Upon purchasing a new IBM Aptiva, customers are guided to the IBM Easy Choice Web site during the initial product registration process. Rather than mandate pre-configured software packages, the IBM Easy Choice site, hosted by Chumbo.com, offers the customer a choice of popular software package options from leading software publishers.
After registering their new Aptiva PC, customers initially can purchase two titles for under $10. Additional premium software titles are available for as low as $15. Software selections are available in four categories: Education, Entertainment, Reference & Utilities and Personal Productivity.