@Home Teams With Egghead.com, ISN for Broadband Auctions
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The companies will be anchor tenants on a new auction category that will be launched soon on @Home's shopping channel. Officials said bidders will benefit from the constant connections offered by @Home, which will make it easier to check and revise bids. @Home will also use technology from Enliven, which it recently acquired, that enables auction sites to deliver real-time bids to participants in product advertisements.
Charles Moldow, @Home's vice president of media sales and marketing, believes the agreements will help continue the growth in popularity of online auctions.
"Having witnessed the growing usage and popularity of online auctions, we believe our agreements with Egghead.com and First Auction will be vital components in delivering a compelling shopping experience to our customers," he said.
"Leveraging the power of cable, we will be bale to create one of the most unique shopping experiences available on the Web today," he said.