RealTime IT News

American Greetings Signs With Be Free

Affiliate network technology and services company Free Inc. signed an agreement with American Greetings Corp. to build and manage the American Greetings branded affiliate network program.

Through the Be Free program, American Greetings will make available its products in context to a network of affiliate sites, offering commissions of up to 40 percent on initial product and subscription sales purchased through affiliates' sites. Financial arrangements with Be Free were not disclosed.

"The Be Free affiliate network will increase our visibility on the Web, and make it easy for consumers to find our site and send customized cards," said Josef Mandelbaum, vice president of interactive marketing for American Greetings.

"The generous commission that American Greetings is offering will enable their affiliates to earn substantial dividends simply by placing a contextual link from their site to the American Greetings site," said Gordon Hoffstein, president and CEO of Be Free. "The American Greetings affiliate program will reinforce the financial opportunities small-business and personal Web sites can achieve through branded affiliate relationships."

Be Free has more than 76,000 affiliates in its networks. Clients include barnesandnoble.com, Travelocity Electronic Newsstand, Reel.com and Network Solutions. The company's product offering includes the BFAST affiliate network technology and the BFIT targeted advertising delivery system.