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Advantix, Tickets.com Pair Up Against Ticketmaster/CitySearch

Ticketing service Advantix, Inc. this week announced a merger with Tickets.com in an effort to go up against recently merged Ticketmaster/CitySearch.

The merged company, to be called Tickets.com, is designed to establish the "first globally-branded company for entertainment, sports and travel tickets," the company said. It will provide ticketing information and services for sports and entertainment events in the United States, Canada and Europe via the Tickets.com Web site.

No financial specifics of the merger were disclosed.

The new site competes directly with Ticketmaster/CitySearch, which provides local information in addition to ticketing services. W. Thomas Gimple, Advantix president and chief executive officer, said Tickets.com will focus on becoming an international e-commerce center.

"The new Tickets.com will unite the online entertainment marketplace, creating a forum where consumers, venues and advertisers will exchange information and conduct commerce," he said.

"By marrying the best ticketing technology in the world with the leading source for ticket information we are establishing an open ticketing network. The new Tickets.com will become the '411' of entertainment information and tickets."

Tickets.com is already a preferred ticket outlet for America Online, and the company said this agreement will extend to the merged site. Gimple will remain president and chief executive officer, and James A. Caccavo, current president and CEO of Tickets.com, will assume the role of president, Internet operations and will join the board of directors of the new company.