Where the E-Shoppers Are
Page 1 of 1
At least according to Internet measurement service Nielsen//NetRatings, which said that for the week ending April 2 the top site for female surfers at-home was Lancome.com, the official Lancome Web site providing makeup, fragrance and skincare. Of those Web surfers visiting the site, 92.4 percent were female.
The top site of the week for female surfers at work was LTDCommodities.com, an online shopping catalog. Women accounted for 92.4 percent of those visiting the site.
The top site for male surfers at home was PriceWatch.com, an online medium for computer retailers to advertise products. Of those Web surfers visiting the site, 89.6 percent were male. The top site for male surfers at-work was TheOnion.com, a satirical weekly newspaper. Men accounted for 95.9 percent of those visiting the site.