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RealTime IT News

Where the E-Shoppers Are

Where have all the e-shoppers gone? Gone to Lancome.com and PriceWatch.com, every one. Or almost every one.

At least according to Internet measurement service Nielsen//NetRatings, which said that for the week ending April 2 the top site for female surfers at-home was Lancome.com, the official Lancome Web site providing makeup, fragrance and skincare. Of those Web surfers visiting the site, 92.4 percent were female.

The top site of the week for female surfers at work was LTDCommodities.com, an online shopping catalog. Women accounted for 92.4 percent of those visiting the site.

The top site for male surfers at home was PriceWatch.com, an online medium for computer retailers to advertise products. Of those Web surfers visiting the site, 89.6 percent were male. The top site for male surfers at-work was TheOnion.com, a satirical weekly newspaper. Men accounted for 95.9 percent of those visiting the site.

After introducing Windows Media Player 7, a multimedia player, WindowsMedia.com experienced a 208 percent boost in online traffic among at-work users. WindowsMedia.com went from 249,000 unique visitors for the week ending March 26 to more than 767,000 unique visitors the week ending April 2.