CMGI Takes Stake in Netcentives
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The points program will roll out with AltaVista this May. Other CMGI network businesses, from both the operating group and the CMGI @Ventures portfolio of companies, are expected to follow shortly.
"This is a truly viral opportunity for CMGI network companies to improve the online experience for their own individual customer bases, while driving traffic and new customer acquisition opportunities to their CMGI sister companies," said David Wetherell, CMGI's chairman and chief executive officer. "Netcentives' patented technology platform and marketing expertise will be the backbone that helps enable our companies to develop rewarding one-to-one relationships with their customers."