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Bluelight.com Selects Submitorder.com for Fulfillment

BlueLight.com, an independent e-commerce company formed by Kmart and Softbank Investment Capital, signed a long-term agreement with SubmitOrder.com for e-fulfillment at its upcoming online shopping destination, www.bluelight.com.

As part of the partnership, BlueLight.com, set for full launch this summer, is taking an undisclosed equity stake in SubmitOrder.com.

SubmitOrder.com will manage e-fulfillment, including pick, pack and ship distribution; customer response services; and mail-in return services for BlueLight.com's online shopping destination. Financial terms of the contract were not disclosed.

"Backed by investors such as The Barksdale Group and Silver Lake Partners, SubmitOrder.com has shown through its technology, facilities and management team that they will be more than capable of meeting our e-commerce fulfillment needs and those of our consumers," said Mark H. Goldstein, chief executie officer of BlueLight.com. "We feel so highly of SubmitOrder.com's ability, we have taken a financial interest in the company."

Introduced in December 1999, BlueLight.com is continuing to build a "start to finish" e-commerce business, leveraging the retail and Internet strengths of its partners and investors, including Kmart, Softbank, Yahoo! Inc. and Martha Stewart Living Omnimedia Inc.

SubmitOrder.com provides a scaleable e-fulfillment infrastructure. Services include e-fulfillment strategic planning and integration, e-tail distribution, customer response and e-tail business support.



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