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Flooz.Com Signs With Primary Knowledge

Web currency operation Flooz.com signed with Primary Knowledge for its outsourced Web intelligence services.

Flooz.com will subscribe to Primary Knowledge for e-Commerce, an intelligence service customized to meet the needs of e-retailers that offers reports and analysis tools for company decision-makers.

Financial arrangements were not disclosed.

The service includes the warehousing and daily integration of customer data from a variety of disparate sources including Web site log files, user demographics, transaction data and outbound e-mail campaigns.

"Flooz.com is an ideal client for us -- a thriving e-retailer whose customer base and online marketing efforts are growing exponentially," said Peter Adams, chief executive officer of Primary Knowledge. "What Primary Knowledge gives them is the freedom from data management hassles and a robust and scaleable intelligence infrastructure "