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Priceline.com Expands Car Service

priceline.com Inc. Friday expanded their "name-your-price" car shopping to 48 states.

Priceline's (PCLN) auto service works like the grocery and airline ticket's service: customers choose the car and options the price they want to pay and Priceline Auto Services will notify them in one business day whether a local dealership accepted your offer.

When a client offers a price, they will select local counties where they want to pick up their new car. Priceline Auto Services circulates offers to dealerships in selected counties. Dealers can either accept offers on the spot or respond with counter-offers for your review.

priceline.com's auto service first launched last year in New York and Florida, with subsequent roll-outs in California, Florida, Connecticut, New Jersey and the greater Philadelphia area.

In addition to new car services, priceline.com features name-your-price airline tickets, hotel accommodations and home financing services.