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Flooz, MSN Sign Distribution Agreement

Flooz.com Inc., an online gift currency provider, Monday signed a distribution agreement with Microsoft Corp.,(MSFT) on the MSN network of Internet services.

The agreement establishes Flooz.com as the preferred gift currency provider for the Hotmail e-mail service, with a gift currency text link featured on the top of the Hotmail compose, reply and forward pages. Subscribers to Hotmail will be directed to a cobranded Web site where they can purchase the electronic currency for others. The gift dollars can be sent to anyone with an email address.

"MSN has created an integrated distribution plan that enables Flooz.com to reach a wide range of consumers who are most likely to shop and purchase on the Internet," said Jed Savage, eastern regional sales manager for MSN. "And since Flooz.com's online gift currency is distributed through e-mail, its placement on MSN Hotmail is a natural fit."

Additionally, Flooz.com links will be available through MSN Search's featured site listings, a short list of sites at the top of search results, while banners will run on the front page of MSN and Hotmail.

Similar to money, Flooz is accepted as a branded form of payment on the checkout pages of more than 70 online stores,including , Tower Records and . Recipients get an account, which keeps track of their purchases and their remaining balance.