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NAPA Launches 'Clicks and Mortar' Auto Parts Store

NAPA Auto Parts, which claims to be the world's largest auto parts network, launched phase one of "clicks and mortar" store at NAPAonline.com.

The launch is part of the company's plan to combine its nationwide bricks and mortar presence with the latest technology.

"NAPA's depth is unmatched, with the world's largest ready-to-ship aftermarket parts, accessories, tools and equipment availability, more than 6,000 NAPA Auto Parts stores and nearly 10,000 NAPA AutoCare Centers nationwide," said Steve Handschuh, NAPA president. "The addition of e-commerce capabilities positions NAPA as a one-stop shopping site for all car ownership needs."

He said NAPAonline plans to build its offerings to include auto sales, insurance and other automotive services, such as maintenance records and service scheduling.

The site allows visitors to customize search information specific to their car's make and model. If site visitors are planning a do-it-yourself car project, NAPAonline will help produce a list of the parts and supplies needed. Visitors can then order the merchandise online or take the shopping list to the nearest NAPA store for purchase.

To help customers with their online shopping, NAPA said it established a fully-staffed customer service center available via e-mail or a toll-free number. Other service features include overnight delivery on many products and the option for product returns to be made at participating NAPA AUTO PARTS stores or by UPS.