RealTime IT News

Ask Jeeves Launches Popularity-Based Service

Search operation Ask Jeeves Inc. launched its Webwide Navigation Services, a suite of popularity-based Web navigation products designed to help its clients increase e-commerce and advertising revenue by connecting targeted customers with online merchants and advertisers.

The services include Jeeves Popularity Search, Jeeves Directory Search and Jeeves Compare, an online shopping comparison app. Initial clients include Go2Net, Lycos Europe and MSN.

"For companies focused on increasing e-commerce and advertising revenue online, Ask Jeeves now provides an effective, customer-driven suite of products," said Rob Wrubel, chief executive officer of Ask Jeeves (ASKJ).

"With the addition of Webwide Navigation Services, Ask Jeeves has an extensive distribution network reaching more than 65 percent of today's online customers."

Jeeves Popularity Search provides sites with a search service that encourages customer loyalty, the company said. It utilizes patented popularity technology that reflects the collective experience of millions of Web searchers to increase the relevancy of search results.

Jeeves Compare provides online customers with a popularity-based, comparison shopping service. Jeeves Directory Search incorporates the experience of millions of Internet users who navigate the Open Directory Project information base to provide the relevant search results.

Jeeves Shopping ranks more than two million products online for Internet-wide searches, and ranks specific products based on popularity, price and merchant.