Google's Ad Feeds in RSS
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Google The program for RSS feeds follows the AdSense model for Web sites and blogs, according to the Google Blog: "Advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising."
Acknowledging that business models for feeds have yet to solidify, the company posted a list of best practices for ad-supported RSS content. Google advised publishers to syndicate the full texts of articles, rather than just headlines and teasers, and to insert only a single ad at the end of the text.
Kanoodle, an online ad network, began serving ads into RSS feeds last summer. In February, it launched BrightAds RSS, a self-service advertising system designed to let small and medium-sized publishers include content-targeted sponsored links into their feeds.
brought its AdSense contextual advertising service to RSS content in a beta test launched on Wednesday.
quietly began inserting ads in some feeds last November. Yahoo partnered with FeedBurner, a provider of syndication services for publishers, combining Yahoo's contextual matching technology with FeedBurner's posting and processing services.